WHSmith Asks Card Suppliers To Strip Off

WHSmith is the latest retailer is ramping up the number of unwrapped cards it is stocking.

Claire Castle, senior buyer for cards for WHSmith’s High Street confirmed that the multiple has “started to take steps to ask our suppliers to remove cellophane wrapping from the cards they supply to us wherever possible.”

Above: Claire Castle (second left) with colleague Chrissi Bee (far left) at PG Live on with Prue Leth (second right) and Ling’s Clare Twigger.
Above: Claire Castle (second left) with colleague Chrissi Bee (far left) at PG Live on with Prue Leith (second right) and Ling’s Clare Twigger.

Around a quarter of the cards sold in WHSmith’s high street stores have always been sold unwrapped, but Claire explains that the retailer has been in dialogue with suppliers to ask them to take steps to remove packaging from other ranges.

“Father’s Day this year was our first event unwrapped and the majority of publishers are now delivering without cellophane wrapping – unless there are practical reasons such as handmade elements or decoration that would be damaged without some sort of cover,” clarifies Claire.

Above: A quarter of all cards stocked by WHS have always been sold unwrapped, but that percentage has increased considerably.
Above: A quarter of all cards stocked by WHS have always been sold unwrapped, but that percentage has increased considerably.

While she explains as it will take a little while for old wrapped stock to be sold through, wrapped cards will continue to be on display in its high street stores for a while longer. However she hopes that “eventually the vast majority of our cards will be unwrapped”.

Top: WHSmith’s high street stores are ramping up the quota of unwrapped cards it stocks.

MORE NEWS
Jerry PO Feature Image
 
Indie Jerry Brown sets sights on network transformation project that slashed postmasters’ incomes...
BRC budget Feature Image
 
Government told of staff cuts, store closures and price rises following the budget...
Louise post boxes Feature Image
 
Two For Joy’s Louise turns passion into new designs including cypher details...
xmas views 3 Feature Image
 
Heidi Early’s optimistic as Earlybird catches the festive worm...
Jellycat store Feature Image
 
Cult soft toy company launches inside Birmingham Selfridges...
Greats open Feature Image
 
All gift retailers invited to take part, as GOTY’s 30 November deadline approaches...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.