Lynda and Chris Jobson, owners of Precious Moments is a large shop located in a shopping centre in the Northumberland town of Cramlington. It caters for a loyal locals customer base.
Cute: Me To You from Carte Blanche; Barley Bear from IC&G and Boofle from UK Greetings
“The cute characters on the designs stand out on the card racks, and they’ve all got that ‘ahh factor’.”
Photographic: Landscape from Camden Graphics (UKG)
“Stunning images from The Landscape Photographer of the Year awards, the range is perfect for people who are looking for blank cards that are beautifully scenic.”
Traditional: Across The Board from Grass Roots and Across The Board from IC&G
“Quality cards at a good price and the words and sentiments are lovely and appeal to our customers who tend to love a wordy card.”
Humour: Giggles, Recycled Paper, Bottle Tops from Hanson White (UKG)
“As a From the Heart store we offer UKG’s humour collections, which has something for everyone with many appealing to our older customers. We’ve tried ruder designs from other publishers but people tend to read and chuckle but our customers don’t buy them as the designs are too rude to send.”
Handmade/Hand-Finished: Pop Up from Second Nature
“These pop up card designs sell really well, especially the age ones, and they’re something a bit different.”
Ancillary: General from Widdop & Co
“A wide selection of products from which you can order little and often. It’s good for trying a product out as you can order in ones or twos.”
Ancillary: Pots Of Dreams from Xpressions (UKG)
“Bright and pretty with some lovely ‘dreams’ to save for. There’s a recent one that’s for a Tattoo Fund, so they move with the times!”
Ancillary: Boofle Mugs from Xpressions (UKG)
“The company recently bought out some new designs and they’re selling really well.”
