The best-selling cards for Coles of Sidmouth in Devon revealed by co-owner Colin Cramb.
Coles of Sidmouth is a small shop in a seaside town with a loyal locals, tourists and destination shoppers’ customer base.
Everyday: Paper Rose (Lovelily)
“Timeless and elegant English design appealing highly to our age demographic.”
Humour: Twizler (Taking the Michael)
“Very popular. Not too rude. Many customers stand and giggle at this quick selling range.”
Humour: Paper House (GBCC) (Animalfunction)
“The use of modern scenarios where wild animals act like humans provides many laughs.”
Humour: Paperlink (Sassy)
“Women love these and send them to girl pals.”
Humour: Dog’s Paw (Up Your Street)
“Quirky humour with a local bias makes these cards extremely appealing to our local customers.”
Photographic: Cudz (Hosiere)
“Combines local photography with a touch of humour and cartoon characters. This range constantly and quickly disappears to locals and tourists, who buy them by the handfuls.”
Handmade/hand-finished: Second Nature (Buttoned Up)
“A fantastic new range using sequins and buttons. Glitzy and popular, the finishes attract the eye.”
Children’s: Hallmark (Disney, DC, Marvel)
“The comic characters strike a chord with adults and kids. Highly connected to popular TV and film.”
Ancillary: Hallmark (Itty Bittys)
“Cute, cuddly, trendy, well-made and hugely appealing to everyone, as well as collectors. And there’s a tight link to the children’s licensed cards.”