Wishes is a medium sized independent card and gift shop in the South Yorkshire village of Cudworth. Owner Julia Keeling what products chime with the shop’s customer base of loyal locals and destination shoppers.
Everyday
Everyday Range from Cherry Orchard
“Modern verse on the front with contemporary themed pictures, a combination that makes these lovely cards very popular with my customers. The Cherished range is starting to sell well and people like the large size and are impressed by the booklet style insert.”
Everyday
Sealed With A Loving Kiss from Kingfisher Cards
“Lengthy verse both on the front and interior, with modern photographic images, makes this card collection appealing across the age ranges.”
Humour
Violent Veg from Carte Blanche
“Funny but in charming way that’s not offensive. Slightly surreal too and my customers really respond to the wacky vegetable characters.”
Humour
Warning and Board Silly from Brainbox Candy
“Clever word-based designs that crack my customers up, and whilst they are a little rude, cheeky and a sometimes close to the knuckle, some people like to have a bit of a banter with their card choices.”
Contemporary
Pizazz from Nigel Quiney
“Glamorous artwork, glittery and sparkly. The stunning gold and silver flitter finish against the bright colours really work well. They sell in multiples, with my customers buying 3 or 4 cards at the same time.”
Handmade/Hand-Finished
Champagne from Second Nature
“Elegant but trendy. Embellished with gemstones and glitter, they have mass appeal across all age groups for customers looking for a more luxurious card.”
Children’s
Disney, DC and Marvel from Hallmark
“Great for older kids. Disney is bigger than ever as these characters are still movie box office draws.”
Children’s
Peppa Pig, Thomas & Friends and PJ Masks from Danilo
“Perfect for little ones with a mixture of enduring characters and new kids’ favourites. Bang on trend with more modern characters like Baby Shark too.”
Giftwrap
Own Brand from BGC Studios
“On point with contemporary styles and lots of sizes and choices to suit different tastes and different gifts.”
Giftwrap
Own Brand from Partisan
“Really good thick quality wrap and bags with matching gift dressings at a fab price point.”
Ancillary
Candles from Best Kept Secrets
“Amazing candles with 50 hours burn time, which is much better than most rival tinned candles. Hand poured with glitter and gemstones, which means that not only do they have great scents, they are visually appealing too. Also nice that they are made in the UK.”
Top: More than a card shop, Wishes’ Julia Keeling is incredibly proactive in her local community.
