Tower Hamlets-based retailer Helen Fisher reveals some of her bestsellers
Known for its contemporary and colourful greeting card, gifts and homewares product selection, SNAP has become a well-loved destination in Roman Road in London’s Tower Hamlets.
Having recently celebrated the shop’s 10th anniversary, here owner Helen Fisher shares some of her bestselling card ranges and gift products and her views of why they chime with her customers’ tastes.
Everyday
“Sooshichacha does a fantastic wide range of birthday cards. The cut-out Skooshies range is fun and bright and really stands out on the shelf – just great for both kids and adults!”
Relations and Occasions
“I really pick and choose my relations and occasions designs from across all our suppliers. We don’t stock a huge number of relation cards, but Ohh Deer has published a lot of good occasion cards recently, especially in its Twin Pines range, which are filling quite a lot of gaps.”
Humorous
“Redback, Redback, Redback! The publisher just keeps bringing out the funnies with so many of its ranges. A standout this year has definitely been Zeppelinmoon for its off-centre quirky humour.”
Art
“Museums & Galleries is a great all-rounder publisher of art cards. The bright colours and patterns, notably in the Tate and Matthew Williamson ranges, are very popular with our customers.”
Photographic
“I don’t really sell any photographic cards apart from my own SNAP range. The designs are inspired by my lockdown walking – tons of it! – and pictures of the local area that I post on Instagram. They are hyper hyper local and people really love how specific they are.”
Children’s
“Raspberry Blossom’s kids’ age cards are doing brilliantly. Current faves are Wowsers, Zoopadoopa and New Age. They are bright and cheerful covering lots of options!”
Adult Ages
“Tache’s bright age cards continue to do well – its Modern Mister range is retro and fun.”
Giftwrappings
“Wrap Magazine is always guaranteed to have bold contemporary colourful designs that are always popular with our customers. Both sheets and rolls do well.”
Gifts
“WXY candles by the eclectic lifestyle company continue to be an absolute winner for us. They smell gorgeous, are made in the UK, and bring customers back time and time again.”
Self-purchases
“Framed artwork sells frequently as a self-purchase treat. Adam Doughty’s architecturally-strong art prints are very popular. His work has a strong London focus which works well in our customers’ homes. He also does a fab range of London cards.”
Top: SNAP’s Helen Fisher and her four-legged friend
