Paper Moon is a small shop, based in the Scottish city of Glasgow. The shop’s owner Irene Mackenzie shares what products are going down well with her customer base.
Cute
Love Unlimited from Pigment
“The collection has quite a lot of ‘To a Friend’ captions, which is a popular send in this area.”
Humour
Etched, Fleet Street, Animal Antics from Pigment
“The humour isn’t too rude and yet still very amusing.”
Photographic
Every Picture and Life Is Sweet from Icon
“A lovely photograph complemented with sentiment makes a good mix.”
Art
Matthew Williamson from Museums & Galleries
“Some people know of the designer Matthew Williamson, but even if they don’t they just like the bright contemporary cards.”
Contemporary
General from The Curious Inksmith (Ling)
“Appealing to younger customers, the range has a number of occasions, birthday and ‘just because’ sends.”
Traditional
Across The Board from Words ‘n’ Wishes
“The designs go down well because of the sentiment verse; Glasgow people like their verses!”
Handmade/Hand-Finished
Top Of The World Cards from Me&McQ
“Gorgeous 3D designs – such as a birdcage, ice-cream van, coral reef – that are very intricate. At £3.99 retail, they are very affordable for a hand-finished card.”
Ancillary
Bug Art bone china mugs from East West
“I sell the cards as well so the special looking mugs complement them, which, just like the card designs, also have gold coloured finishes.”
Top: The cute and quirky Paper Moon in Glasgow.