Ever inventive with ways of pulling her local retail community together – from the Windows of Hope campaign (https://www.pgbuzz.net/earlybird-opens-the-window-of-hope-among-the-card-retailers-community/)
to spearheading a wonderful collaborative film (https://www.pgbuzz.net/earlybirds-heidi-early-spearheads-film-that-brings-her-local-high-street-together-for-reopening/) to celebrate the be reopening, Heidi Early, co-owner of Earlybird in Stoke Newington also absolutely loves the shop she co-owns with her husband Dom. While he spends the majority of his time on their card publishing business, Heidi is more involved on the retail side. Here she shares some the north London store’s best sellers…
Everyday
Ruby Taylor from Lagom Design
“The colours, patterns, embossing and foiling really make these cards stand out.”
Big Fab from Earlybird Designs
“Customers love the slightly bigger size and the neon colours.”
Shine and Pinata from Redback
“Both of these ranges are phenomenal sellers as the customer is getting more for their money and the designs are great.”
Thinking of You
Across the board from Caroline Gardner
“This publisher has a number of designs across its ranges that are delicately designed with good messages.”
Relations and Occasions
Paper Shakies from James Ellis
“The new paper confetti make these cards very popular for our eco-conscious consumers.”
Fab Relations from Earlybird Designs
“A big winner because the colour makes them pop off the shelf.”
Lemonade and Zest from Think of Me Designs
“Lovely illustrations and good use of foil detailing.”
Humour
Across the board from Objectables
“The ranges don’t have names, but their typographical cards are hilariously blunt!”
Generally from Dean Morris Cards
“His designs are always so timely.”
David Shrigley from Brainbox Candy
“He has such a good following, customers either love him or hate him -thankfully ours love him.”
Art
Generally from Canns Down Press
“We buy from across the publisher’s ranges. It never fails to amaze us how well they sell – because you can send them to anyone for any occasion.”
Children’s
3D Pop-outs from Alljoy
“The new 3D pop-out cards are amazing. Such a good price point and so delicate.”
Fab Ages from Earlybird
“The colour and simple design have a wide appeal.
Lenticulars from Deluxebase
“Great for kids, but people do buy them for any age. The lenticular designs have fantastic imagery.”
Shine from Redback
“The sequins make the card extra special.”
Shakies from James Ellis
“The eco-conscious credentials and soft colours appeal to many.”
Giftwrap
Generally from Artebene
“Our go-to for rollwrap and bags.”
Gifts
Generally from Coco Chocolatier
“The company works closely with its cocoa supplier and wraps its bars in original designs created by independent artists. Moreover, the flavours are immense!”
Puzzle range from Talking Tables
“These proved popular before and after lockdown.”
Self-purchase
The Happy Newspaper from Emily Coxhead
“Because it’s full of happy news stories!”
Moomin and Snoopy badges from Hype
“They’re by the till and customers can’t resist.”
