Though based in Nottingham, The Curious Pancake is an online store with a contemporary global customer base. Owner of the business, Claire Senior reveals what products are attracting the clicks.
Cute
Gemma Correll from Ohh Deer
“Gemma’s cards appeal to young and old alike. Cute animals combined with puns/humour is definitely a winning formula for sales in our store!”
Giftwrap
Cats Cats Cats wrapping paper from U Studio
“We have a lot of animal lovers who visit our store, and many people love this full illustrative giftwrap. It’s almost too good to wrap gifts in and I have heard at least one person say they’re buying it to stick up as a poster!”
Humour
Emily McDowell and Friends distributed by Abrams & Chronicle
“Great sellers. I wish I had a machine printing the ‘Awkward Dating’ design off in the run-up to Valentine’s Day as I always end up running out. I guess it’s a card that answers one of those universal problems for the newly in love! The ‘Are we dating?’ questions are answered perfectly in this smart, wordy card!”
Humour
Across The Board from Sarah Ray
“Sarah’s cards are universally loved by our customers, none more so than the very simple ‘Happy Birthday Chicken’ featuring a Feathers McGraw type character, and ‘Happy Birthday Sparkle Chops’ featuring a rather smug looking unicorn!”
Humour
Across The Board from 1973
“1973’s cards are utterly fantastic. I have sold many copies of its ‘Pretty Awesome’ letterpress greeting card that I’ve lost count! Along with its ranges by Egg Press and People I’ve Loved, the quality of the cards, beauty of the print and spot-on humour make them a really good seller.”
Contemporary
In Bloom from Card Nest
“Illustrated by Leah Quinn, this timeless range featuring contemporary pastel florals with foil accents is a strong favourite with our customers who favour a luxury card with traditional sentiments.”
Handmade/Hand-Finished
General from Hunter Paper Co
“I adore these gorgeous yet simply designed letterpress greeting cards. They offer our customers something classic yet unique with the luxury feel of letterpress printing (some with foiled embellishments) onto 300gsm card stock.”
Children’s
Stormy Kids from Stormy Knight
“The colourful printing onto the manila card really makes these super cute cards stand out! Sarah has such a wonderful way of drawing animals and these age-specific kids cards definitely appeal to our customers with little ones! “
Children’s
Party Animals from Card Nest
“These cards, created by children’s illustrator Jacqui Lee, ooze charm and warmth. They’re hugely popular with our customers for kids (both young and old!).”
Ancillary
Sweary Pencil Set from Claire Senior
“From school teachers to students to OAPs, it never ceases to delight me how these Sweary Pencil Sets unite our customers in fits of giggles and cries of “Ooooh So and So would love that!”
Top: The Curious Pancake offers contemporary, witty or quirky card designs.
