Family business reveals current bestsellers at its seven West Midlands stores
Seven stores across the West Midlands mean Smart Ideas know a thing or two about selling greeting cards and what customers really want.
Having been in business since Anne and William Smart set up shop in Droitwich in 1978, son Jonathan is now helping run the independent family firm where they pride themselves on good customer service as well as great products.
And Jonathan was very happy to explain what’s going down well currently at the shops in Banbury, Bromsgrove, Lichfield, Sutton Coldfield, Telford, Walsall, and the original Droitwich store…
Everyday
“Woodmansterne’s Mambo is a good male range.
“Crystal & Curiosities from Five Dollar Shake has stunning hand-painted cards for that special occasion.”
Relations & Occasions
“Belly Button Designs’ Meadow offers colourful pretty designs, and is a good range for us.
“And UK Greetings’ RHS has high-coded traditional designs which are very strong.”
Humour
“Bewilderbeest’s quirky humour is something that our customers love.
“Berni Parker’s Ladies Who Love Life has fantastic humour for all sending situations.”
Children’s
“Heyyy Cards’ Impressed mini milestones is a fun range of juvenile cards with a difference.”
Adult Ages
“Bexy Boo’s Because… is simply the best quirky fun humour.”
Art
“There’s classy contemporary art from The Art File with Natural Phenomenon.”
Cute
“International Cards & Gifts’ Big Little Love is a cute card with sentiment. Ideal for all sending situations.”
Photographic
“Woodmansterne’s Loose Leashes and Cattitude are really good dog and cat ranges.”
3D/Pop-Ups
“Alljoy Design’s Message In A Bottle are good cards for male but also the florals are selling well.”
Giftwrappings
“Glick’s Stephanie Dyment is just one of many of their ranges that sell well for us.”
Gifts
“Jellycat! The range is going from strength to strength.”
These views also appeared in the July edition of Progressive Greetings magazine which can be read online here, or you can subscribe here to receive the magazine by post each month.
