Leading card company was one of the businesses recently awarded the coveted 3 trees rating by the World Wildlife Fund
If you go down to the woods today you won’t find any nasty surprises – a very positive outcome that UK Greetings is quite rightly keen to shout about.
As reported by PG Buzz recently, the greeting card industry as a whole has been praised by the WWF for the improvements in its paper sourcing policies in the charity’s latest Timber Scorecard Report, with the GCA highlighted as a key trade association to have helped in this. UK Greetings was awarded 3 trees – the highest possible rating in WWF’s Timber Scorecard, reflecting the brand’s commitment to using sustainable products.
The WWF’s influential biennial study scores businesses on the visibility of their time, or paper in the case of cards, sourcing policies and the steps they’ve taken to improve their performance. And UK Greetings is in great company in being named a ‘top performer’, alongside other household names, including Boots, Waitrose, WHSmith and Marks and Spencer.
“During the past few years we have made various step changes to transfer our materials to FSC/SFI grade within our supply chain,” commented Julie Huntingdon-Dale, UKG’s customer operations manager. “To put this into context our previous grading was 2 trees with approximately 70% of our volume manufactured on FSC/SFI compliant material.By 2016 100% of orders raised by UKG utilised FSC or SFI certified paper stocks,” she added.
Gemma Blackwell, Laura Peckham and Joanna Hardwick from UKG’s UK sourcing team supported the changes and drove the ecological initiative from the front while working in partnership with the company’s global supply colleagues in the US and Asia.
And to top off a tremendous couple of weeks for the company, UKG has also had its creative team working hard transforming its new transport truck into a piece of moving art. Featuring UKG’s famous doodles, proud logo and ‘send a card today!’ message, the easy-on-the-eye vehicle will glide around Britain proudly dispensing the brand’s brilliantly crafted and inventive paper products.
“The creative is reflective of the doodles used on the UKG website and was worked on by the designers that helped with the creative of the site, along with many other contributors,” explained studio director Catherine Dodd and art director Clare Titterington.
To read more about the WWF Timber Scorecard click here
