While physical trade shows are unable to go ahead right now, card publishers and gift companies are nonetheless raring to go, showcasing their new launches at the digital incarnations of Top Drawer and Spring Fair in the coming few weeks.
Top Drawer On Demand has a comprehensive line-up of content for its Spring/Summer 2021 for its digital trade show incarnation, which starts officially this coming Monday (January 25).
From January 25-29, buyers are able to make the most of a programme of product launches across the breadth of the show’s offering – including gifts, interiors, fashion, greeting and stationery, giftable food and drink, craft, and children’s products.
Among those to be taking to the ‘stage’ sharing their latest collections will be giftwrappings company Artebene (11.30am on January 26) and Caroline Gardner (10.30am January 27). Among the greeting card brands to have ‘virtual booths’ are Archivist, ArtPress, Cath Tate Cards, Kali Stileman, Paper Plane and Roger la Borde.
In addition, industry experts will share their knowledge and advice throughout the week, with virtual versions of the show’s two seminar streams: RetailFest and Design Talk. Panel discussions and interviews have been curated to inspire and educate retailers and designers.
Bound to be popular will be a Retail Trends: 5 Tips To Help Shape Your 2021 Retail Strategy (12pm-1pm January 26) as will an interview Bryony Sheridan, home buying manager of the Liberty store (2pm-3pm January 27).
Go to www.topdrawer.co.uk to register and plan your ‘visit’.
Following the week of live content, the Top Drawer On Demand platform does not close until February 21, giving plenty of time to source and discover new products.
Top: With non-essential shops in lockdown, trade show ‘visits’ can be done wearing slippers this Jan/Feb!
