Andy Pearce, founder of Thortful, the online greeting card brand is convinced that greeting cards have a positive role to play on the mental health front – and has put his money where his mouth is.
Thortful put is weight behind national mental health charity Chasing the Stigma by issuing a challenge to 17,000 leading creatives to come up with greeting card designs which would be appropriate for an ‘Are you OK?’ send.
Louise Rowands, Thortful’s marketing and PR maestro issued the design challenge via the One Minute Brief’s network of 17,000 creatives. Of the submissions (that were aired on Twitter), three designs were selected to be launched on the Thortful site with 100% of the profits from their sales being donated to the worthy cause.
As Andy Pearce pointed out: “Studies have shown that receiving a handwritten card is far more personal, creates a positive boost and makes people feel far more special than receiving texts, emails or social media messages.”
Jake Mills, ceo of the Chasing the Stigma charity, said that the launch of the new card designs from Thortful played a part in helping to remove “the stigma around mental health issues and normalising the topic.”
Andy Pearce shared his forward-thinking approach with attendees of The Ladder Club recently. Andy revealed his innate entrepreneurial bent which has served him well since his first business venture (a wheelie-bin cleaning company) when he was a teenager through his journey which led to his launch of Thortful a few years ago, sparked by his frustrated attempt to buy his mum a suitable Christmas card.
Having triumphed on Dragons’ Den, hear what Andy had to say about his Ladder Club debut.
Top: The three Thortful Chasing the Stigma card designs, created by (left-right) Phil Isaac, Gary Lewis and Lizzie Owen.
