Publisher’s Christmas card packs benefit quartet of good causes
With the number of people posting Facebook messages about not sending cards at Christmas a sore point in the greetings industry, The Art File has pushed back with the news its charity packs for the last season alone have resulted in almost £49,000 going to four worthy causes.
The Nottingham-based publisher has just announced: “Just in! We’ve just received our total amount raised from our 2021 Christmas charity pack campaign. Together with the help of our brilliant customers, we’re proud to announce we have raised £48,596 for the following amazing charities – MND Association, Young Lives Vs Cancer, RSPCA England & Wales, and Dementia UK.
And James Mace, The Art File’s sales and marketing manager, made the point with his own Facebook post: “To those of you who posted statuses last Christmas saying you weren’t buying Christmas cards and giving to charity instead … just to inform you that our business and may other publishers produce charity Christmas cards, and for every pack sold we donate to amazing charities.
“Last Christmas we raised a fantastic £48,500 for four amazing charities. So next time you can support local business AND give to charity AND make someone smile with a card.”
The announcement is particularly poignant as The Art File co-founder and md Ged Mace was a long-time close friend of industry stalwart David Hicks who died on Friday (April 8), having been diagnosed with motor neurone disease a year ago.
And one of the publisher’s new charity recipients is the MND Association, which focuses on improving access to care, research and campaigning for people in England, Wales and Northern Ireland living with or affected by the condition.
Top: Charity begins at Christmas – The Art File’s festive card packs raise thousands
