Adding another dimension to its greeting card portfolio, The Art File has forged a partnership agreement with Pabuku, the Austrian-based brand that is the brainchild of Ulla Klopf and Ute Baurecker. Pabuku, known for its distinctive quirky designs, which combine Victorian style illustrations with a contemporary twist and pinch of subtle humour.
Prior to the agreement with The Art File, Pabuku’s greeting card range was distributed in the UK for a couple of years by Northlight Design, with Ute and Ulla also supporting the brand by exhibiting at PG Live. In addition, the brand’s presence has been augmented by an expanding licensing programme, managed by This is Iris.
“We have always admired what Ulla and Ute have achieved and love the personality of their card designs,” commented Ged Mace, managing director of The Art File. “Pabuku fits well with The Art File portfolio and we look forward to working with this highly talented couple.”
An inaugural collection comprising 20 greeting cards, including current best sellers as well as some new designs is to be launched by The Art File in January.
As Ute and Ulla pointed out: “Working with The Art File feels a bit like coming full circle as Ged Mace was one of the speakers when we first came to the UK to attend The Ladder Club back in 2016. We are proud to be represented by an industry leader to spread the bold, loving and passionate spirit of Pabuku around the globe.”
They also pay tribute to Sarah Lawrence and her team at This Is Iris, which has been the company’s licensing agency since it reached the finals of LicenseThis! competition in 2018, citing this as another important step in Pabuku’s growth.
Sarah, who brokered the licensing arrangement with The Art File, cited why this is such a good fit for both sides. “The Art File completely understand the importance of the artist behind their collections, investing a huge amount of time working with each one to create their stand out ranges. We’re so excited to be extending the Pabuku licensing programme and look forward to sharing further announcements on this front in the new year.”
