The Art File’s sibling B2C company launches into trade
Tall Boy Prints, the sister company to The Art File, has now been opened up to retailers having hitherto only operated as a B2C business.
This week’s Autumn Fair marked the official trade launch of Tall Boy Prints, with the wall art company exhibiting on a stand adjacent to that of The Art File.
“We have had a very positive response to Tall Boy with many of our existing retail customers seeing merit in stocking the framed and unframed prints,” commented Ged Mace, managing director of The Art File.
Tall Boy Prints was co-founded by Ged and his son James Mace, who is also sales and marketing manager of The Art File, and launched two years ago as an online consumer business.
“We have learned a lot about consumer buying habits of wall art and so now feel confident to offer the Tall Boy portfolio to retailers too,” said Ged.
The Tall Boy Prints portfolio now comprises over 400 artworks, which are available framed or unframed. The designs include several licensed V&A collections as well as Japanese wall art, John French photography, location-based designs, retro and contemporary artworks.
