Hornsea Pottery collaboration reimagines classic designs in Originals/Moderns range
The 70s are alive and kicking as evidenced by a collaboration between Storigraphic and heritage design brand Hornsea which has resulted in a capsule paperware collection.
Featuring patterns from the acclaimed pottery brand, including favourites Heirloom, Saffron and Brontë, the Originals/Moderns partnership is a happy dream come true for Storigraphic founders and creative directors Nic Graham and Roz Nazerian.
“We’ve long admired and been galvanised by the iconic pottery studio’s work,” Roz told PG Buzz, “in the mid-90s Nic and I stumbled across two pieces of Hornsea pottery at a local market in Kent, an Heirloom coffee pot and fruit bowl.
“We were art students at the time and with little money left for the term, but we fell in love and snapped both pieces up. Hornsea has remained a constant inspiration throughout our design careers – we still have the two Heirloom pieces and feel privileged to be a part of Hornsea’s newest design journey.”
For this collaboration, Storigraphic was given full access to Hornsea’s library of iconic pattern designs to create an exclusive new paperware collection. The concept was to select six patterns that would be applied as originally created, albeit in 2D form and with new colourways, then to create six subtle variations of the same patterns as their modern versions.
The collection includes double-sided wrapping paper, greeting cards, notebook, and postcards with cotton napkins and scatter cushions soon to follow.
Representing 50 years of British design heritage, Hornsea’s surface pattern designs and approach to production was ahead of its time. Founded in 1949 by the Rawson brothers, the studio quickly went on to achieve great prosperity and acclaim selling pottery across the world until the business went into receivership and closed in 2000.
Today Hornsea is revered as a great British design story, with a 500-member collector society, a museum in the eponymous Yorkshire town dedicated to its legacy while London’s V&A museum has numerous Hornsea Pottery lines in its permanent collection.
Storigraphic is an independent design studio, sustainable brand and store, creating award-winning paperware, gifts and homeware with all products plastic-free, recyclable and sustainably made in the UK, and 5% of sales profit is donated to homelessness charity Crisis UK, as well as a portion of each sale allocated to planting a young native tree across the world.
