New arrangement means founder Kelly Wragg can spend more time designing
Enabling WishStrings’ founder Kelly Wragg to fulfil her own wish of spending more of her time designing the company’s products, Second Nature has become the UK distributor for the sentiment-based brand.
“This was such a massive decision for me to take, as WishStrings is my baby, but I really want to spend more time designing, while ensuring that my customers are well looked after,” Kelly told PG Buzz.
Kelly started the company 10 years ago and has enjoyed great success with its sentiment-based products: “I genuinely feel the Second Nature team really understand me, my products and share my excitement for further developing the brand for our customers, giving them the service and support they deserve.”
The distribution partnership with Second Nature is kicking off with the top 48 Wish Bracelets and top 48 Pocket Hugs products – each is presented on a beautifully-designed card with an inspirational saying, quirky graphics and empowering words covering key events and sending captions.
As Chris Bryan, Second Nature’s general manager, summed up: “We love what Kelly has created. Her WishStrings’ products are a great addition to the Second Nature portfolio, with the sentiments they exude and relationships they celebrate working in total harmony with the greeting cards we publish.”
As part of the distribution partnership a slimline 96-pocket spinner of WishStrings products is now available from Second Nature.
WishStrings will be among the many exhibitors showing at PG Live on June 7-8 at London’s Business Design Centre. Retail buyers, international distributors and licensees are now being invited to book their free tickets to what will be the greatest greeting card show in the world. Click here to book your tickets and get a flavour of what the show will deliver.
Top: Sentiment is at the heart of everything WishStrings produces
