“Our presence at PG Live and the talks we had at the show has definitely got things rolling on our wholesale plans,” John Procter, managing director of Scribbler confirmed to PG Buzz.
The retailer has also moved forward on its strategy to work with small publishers and designers to licence their designs and print them on demand for its stores.
“We are now working with half a dozen small publishers in this way. It makes sense for them as they have no stock holding to manage, wastage is reduced while we have some great designs for our customers,” adds John.
Scribbler added to the fun of PG Live by sponsoring the lunchroom which formed part of the ‘soft launch’ of its intention to move to supplying other retailers with a line of Scribbler own brand greeting card designs.
“It was a great way of putting the word out there, in preparation for our proper launch in the Autumn. We already are in talks about potentially launching the brand in Australia as well as investigating possible franchise routes and other partnerships in the UK.”
On the physical store front, Scribbler has recently opened in London’s Bond Street, opened a second storey in Bristol and relocated its Nottingham store.
In readiness for Pride in London, Scribbler has recently introduced a range of LGBTQ and interracial cards from Huetribe into 16 of its stores.
Tineka Smith, the founder Huetribe, who is in an interracial relationship herself, launched the card business after her husband bought an anniversary card that featured black and white penguins on it as “it was the only card he could find in the store that had a black and white couple on it.”
Vanessa Mallia, Scribbler’s head of PR and social media stated the retailers delight of being the first UK multiple retailer to represent Huetribe cards’ interracial and LGBT cards. “Our customers are from all walks of life and its vital that our products reflect that. Our LGBTQ inclusive card collections and merchandise have already been highly commended in The Times, Metro Newspaper, The Stylist and The Independent Newspaper,” she said.
