First wave hits shops, offices, unis and hospitals, with 25 installed by early January
The first wave of Scribbler greeting card print on-demand kiosks has been installed in shops, offices, universities and hospitals in the UK, with a trial due to get underway in Eire in a chain of convenience stores in January.
Developed by FujiFilm the kiosks, which were unveiled to potential interested parties in July, have the wherewithal to offer 1,800 different Scribbler greeting card designs in less than a metre of floor space, that can be printed in minutes using intuitive touchscreen technology.
The first batch of kiosks has now been installed in 12 Scribbler stores while a contract with the Elior Group, a leading contract catering and support services company, has resulted in machines now up and running in several high-profile office locations, universities and a top hospital, with more to follow.
“Being such a new concept, we knew we would have refinements to make on the functionality of the kiosks, the first phase of which were completed prior to installation,” confirmed Chris Chater, Fujifilm’s commercial director Europe consumer imaging.
These refinements include a button which can be used to hide Scribbler’s ruder designs from being visible; the ability to incorporate a typewritten message inside the card; the facility to include chip ’n’ pin payment; promotional mechanics to upsell multiple purchases, and a translation function that initially covers six languages.
“It’s fascinating already to see the patterns of the most browsed categories from the kiosks out there,” commented John Procter, co-founder of Scribbler. “These insights will be invaluable in ensuring we offer the right design mix and don’t miss any opportunities.”
Chris added: “The beauty of the kiosks is that they really can bring cards to the people. We are also in dialogue with several other contractors, both in the UK and overseas, as part of our expansion plans which we hope will come to fruition in early 2023.”
Top: Scribbler’s Aisling Crossland at the prototype kiosk in the Innovation Hub at FujiFilm’s impressive House Of Photography in London’s Covent Garden at the trade launch
