Run Wabbit run!

Publisher gets set for 12 marathons in 12 months to aid StreetVet animal charity

 

Jai Whitehouse is living up to the old Run Rabbit Run song as the captain of the Lil Wabbit ship is getting all psyched up for a mammoth sporting challenge.

Despite never having completed a full marathon, Jai is planning to run one every month in 2024 to raise money for StreetVet, the publisher’s favourite charity, which supports the pets of people experiencing homelessness in the UK.

Above & top: Jai completing the Brighton half-marathon earlier this year
Above & top: Jai completing the Brighton half-marathon earlier this year

Lil Wabbit founder and director of happiness Georgi Doig and her partner Jai, whose job title is captain, already work with StreetVet as their most popular collection features paintings of the charity’s real patients with a photo and paragraph on the back outlining each animal’s story and the care received.

Now they’re aiming to add to the £8,000 already donated to StreetVet with funds raised by Jai’s marathon efforts.

“He’s has previously completed triathlons and half-marathons but never a full 26.2 miles,” Georgi explained, “so this challenge will push him to his limits as he goes from a non-marathon runner to completing 12 in a single year!”

Above: StreetVet’s founding clinician Jade Statt and one of her patients
Above: StreetVet’s founding clinician Jade Statt and one of her patients

And his progress will be documented on the @lil_wabbit_ Instagram account, along with the hashtag #twelveintewlve2024, with fundraising set to begin in January.

Lil Wabbit was born when Georgi – a finalist in The Lynn Tait Most Promising Young Designer Or Artist Award at The Henries 2023 – inherited her grandmother’s watercolour paints during lockdown and began scribbling humorous animal illustrations at her kitchen table, and it’s now turned into a family business based in their West Sussex studio.

Above: Georgi and Jai with one of the StreetVet Christmas designs
Above: Georgi and Jai with one of the StreetVet Christmas designs

“We’re always working away on unique projects that allow us to raise funds for charities providing care for the most vulnerable humans and animals in our communities,” she explained, with 50% of the profits from the StreetVet range being donated to the charity.

MORE NEWS
Press pieces Feature Image
 
Sky News gives platform for GCA to support sending, as greetings feature across media...
Retail barometer 2024 Feature Image
 
Indies urged to help build a true picture of trade this year and next...
Danilo top 10 Feature Image
 
Pop star Taylor Swift loses out to football favourites in the calendar charts...
Czech takeover feature image
 
Government greenlights Royal Mail takeover – but greetings industry questions ‘weak’ obligations...
Art File fox Feature Image
 
Awards wins bring Stacey McNeill’s affirmation art to publisher’s notice...
Dec 24 issue Feature Image
 
Progressive Greetings physical and digital editions ready to read...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.