Download toolkit to create fabulous wave of Christmas card sending – despite post strikes
With less than 11 weeks to Christmas Day and a raft of postal strikes in the offing, persuading people to join in Festive Friday is more important than ever this year.
The GCA’s annual event to get everyone writing and sending their Christmas missives in plenty of time is on Friday, 2 December, and it’s a chance for the whole greetings industry and card lovers everywhere to kick off the annual festive exchange.
“As well as the inherent benefits of sending cards, receiving Christmas cards reminds people to send theirs,” GCA ceo Amanda Fergusson said. “Festive Friday is a great opportunity to start the annual exchange of Christmas cards!”
With the new branding and toolkit now available to download thanks to some great design work by Mrs Best Paper Co founder Sarah Best, in collaboration with The London Studio, retailers, publishers, and suppliers have the chance to flag up their fabulous Festive Friday events and activities to promote card sending.
Amanda added: “Thank you so much to all the GCA members who sent in gorgeous designs for our new Festive Friday branding for this year, it was a hard decision for the council to make.”
She is now urging those in the greeting card industry to get involved. “Encourage your business, school or local community to take part in creating this first wave of Christmas card sending and help to generate a Christmas card-sending mood – maybe organise a Festive Friday event at work, or local charity or school.
“Encourage people to get together for an hour or two to write their Christmas cards, perhaps provide the cards and postage and send them all out on the day – remember, the more cards people receive the more they send! So join in with the first wave of Christmas card sending.”
You can check out the 2020 and 2021 events for ideas on how to get involved, and please do tell the GCA what you’re doing so they can share it on social media.
Previously held on the last Friday in November, the GCA council moved the event to 2 December this year to avoid clashing with the Black Friday shopping frenzy and there’s still plenty of time for cards to arrive, even with the planned Royal Mail stoppages.
