The recent GCA Speed-dating with Dragons event gave 60 card publishers a great opportunity to pitch to leading greeting card retailer buyers. Andrea Pinder, co-owner of Unit 7 in Manchester and Birmingham was one of the ‘dragons’. Here she gives her top tips on how publishers can help buyers
My top advice: “It would help at times when ringing orders through to publishers that the person taking order over the phone are up to date with ranges and products, as this is not always the case. I also learnt from the recent event that not all publishers understand the importance of naming ranges and card coding which would help with reorders from the retailer.”
What we took from the GCA event: “Working together in order to grow the industry of cards is all about sharing knowledge that we can impart to the end consumer. We have found that by giving information to our customers about the publisher, the design etc encourages engagement, adds to the enjoyment of sending that card and makes them want to come back to us.”
