Very much in harmony with the greeting card industry’s drive for greater sustainability, leading board supplier to many greeting card publishers, Fedrigoni’s latest collection, Materia Viva, takes the company’s environmental commitment up a further notch.
The Materia Viva (Italian for ‘living matter’) collection comprises nine recycled-content papers. These range from between 20% and 100% natural cellulose-alternative fibres, such as cotton and hemp, sourced exclusively from FSC certified forests. The collection includes new paper variants as well as others that were previously available in the company’s portfolio but have since been revisited and improved.
“We’ve been pushing ourselves beyond the limits of technology for over 20 years, to realise new sustainable, creative possibilities,” commented Micaela Di Trana, marketing and R&D vp at Fedrigoni Paper. “With each sheet of paper, we reduce the impact of our supply chain on the environment while elevating the creativity of the brands, designers, printers and converters who work with us. We do this at every stage of our production cycle: from the extraction of raw materials, the manufacture and distribution of the finished product, to the use and disposal of the material. Being sustainable for us means being creative, and daring to try alternative solutions to generate change.”
Fedrigoni’s commitment to increasing the sustainability of its products, processes and supply chain is ratified by its latest 2020 Sustainability Report. The group has presented an ambitious roadmap towards 2030 to reduce its environmental impact, increase its offer of products with sustainability in mind, create a safe and inclusive work environment, as well as contribute to the local communities in which the company operates. Fedrigoni was recently awarded the Gold Medal from EcoVadis, an international sustainability rating agency, which ranks Fedrigoni among the best companies in the world in terms of attention to the environment and social responsibility.
Top: The Materica range of pulp-coloured papers and boards, part of Materia Viva is made with 40% CTMP fibres, 20% recycled fibres, 15% cotton fibres and 25% ECF fibres.
