Cath Tate Cards is well known for coming up with ‘blooming’ good ideas – and Seeded is most definitely one of those.
The cards in this new collection, which debuts at Top Drawer (held at London’s Olympia this Sunday 12 January until Tuesday 14 January), are fully plantable and will grow into bee-friendly wildflowers.
The board the cards are printed on has been handmade in the UK incorporating non-GM native UK wildflower seeds. The designs feature delightful paintings by Charlotte Day, who worked for the Royal Horticultural Society before retraining as an illustrator at Chelsea School of Art.
The flowers that feature in the front of the cards match those in the seed mix. The rear of the cards include planting instructions.
“These new designs fit well with our business ethos because they really are a completely green card!” states Rosie Tate, who together with her mum Cath runs the London-based card and gift company. Cath Tate Cards was ahead of the game with its eco-credentials having long printed on 100% recycled paper and used recycled envelopes.
“Cath started printing on recycled paper in the 1990’s before it was in vogue! Back then recycled paper was very hard to source. We also offer all our customers cards plastic-free, without cellos to shops,” says Rosie.
The Seeded range will be able to seek approval from Sir David Attenborough and Greta Thunberg who will be among the celebrities gracing the Cath Tate stand at Top Drawer (Stand U33) as part of the latest additions to its Modern Icons range. Stormzy, the Gallagher brothers and the Queen also feature in the new line-up of illustrations by Jo Burrows.
Top: Among the designs in Cath Tate Cards’ Seeded range.