Greeting card, stationery and gift company, Rachel Ellen Designs has put the building blocks in place to further expand the reach of the brand globally by partnering with entrepreneurial brand licensing company, The Point.1888.
Founded over 23 years ago by Rachel Church and her husband Justin, popular Nottingham-based Rachel Ellen Designs, has grown a following for its own produced portfolio of products, both in the UK and 40 other countries. It has also, over the years, undertaken licensing collaborations with third parties.
Commenting on the new appointment of The Point.1888, Rachel said how she feels “genuinely so excited to begin working with the team at The Point.1888. They have a totally refreshing approach to licensing, which Is very different to anything I have come across before. I think their company values are outstanding and their passion and enthusiasm shines through, all such important factors, especially in these times.”
Sharing The Point.1888 team’s delight to now be partnering with Rachel Ellen Designs on the licensing front, Janine Richmond commercial manager of the Brentwood-based business, highlighted the “clear brand style and direction”, as well as its “mass-market appeal across many customer demographics, from all ages of children right up to grandparents,” as among the significant strengths of the brand.
She explained that The Point.1888 team will be working closely with the Rachel Ellen Designs team “to expand the brand’s reach within existing and new retailers, create new products in different categories that have yet to be explored for the brand.”
In pursuit of this, The Point.1888 has already begun its brand immersion phase, which will then be followed by further research and competitor analysis, after which the team will engage with its network of retail contacts.
Among the product areas cited as high up the list for likely licensing collaborations include apparel, accessories, puzzles, games and book publishing.
As Janine reinforces, with The Point team now driving the licensing activity it will allow Rachel and her team “to continue to do what they love best, which is creating new designs!”
Top: A selection of products currently produced by Rachel Ellen Designs.
