Artwork will hit London’s digital billboards thanks to Pilot Pen comp boost for handwriting
Youngsters will be making their mark on London thanks to a competition from Pilot Pen UK where the winning artwork will be displayed on digital billboards.
Throughout April, all KS2 students across the country are invited to take part in the free contest designed to help teachers and pupils explore all the benefits of handwriting and the different ways people make their mark, on the page and in the world.
The winners will get to see their creations displayed as part of Pilot’s Make Your Mark campaign, appearing on digital billboards across London, including Charing Cross, Bethnal Green and Chiswick High Street, and on Pilot’s social media platforms.
“The Make Your Mark campaign is a celebration of our brand values and commitment to providing exceptional writing experiences for generations to come,” said Pilot Pen UK marketing manager Adam Smith.
“Today, screens and smartphones are an integral part of our everyday lives, but the act of writing challenges the brain on many different levels and is a key expression of our own individuality, which is why we’re so excited about the campaign launch.”
A Norwegian study revealed that handwriting and drawing engages the brain much more than using a keyboard. Brain scans showed more regions of your brain light up when you’re writing by hand instead of typing.
The idea is for the campaign to inspire adults by giving them the child’s perspective where they draw, write, doodle and design every day, showing grown-ups they can also connect more deeply with themselves and the world around them when they pick up a pen.
Adam added: “We can’t wait to see how the children are going to use their pens to express themselves and put their personality down on paper, it will be fascinating to see what they create.”
Entries must be submitted by 3 May, and schools can register for Make Your Mark here, and download the digital pack containing everything needed to enter, including a presentation about the benefits of handwriting and using pens and pencils to express yourself – the first 100 schools to register will receive a free Pilot V Board Master Whiteboard Kit.
As well as the main prize of the artworks appearing across the capital and social media, all schools will go in to a draw to win one of four prizes of Pilot class gift packs with a pencil case and pens for 30 pupils.
And with five weeks to go to National Stationery Week, Pilot Pen also have a giveaway on the NSW Instagram page with three Make Your Mark pencil cases loaded with goodies available for the trio of winners in this countdown competition.
To enter people need to go to the Instagram page and follow the instructions by midnight on Thursday, 11 April, when three winners will be picked at random from all correct entries, and announced on Saturday on social media.
Pilot Pen will be exhibiting at London Stationery Show, which takes place on Tuesday and Wednesday, 14-15 May, at London’s Business Design Centre. To register to attend, click here.
