Publisher launches new planning service for smaller stores and bespoke scheme
Paperlink has launched a new module for card plan packages with three choices for smaller stores and bespoke plans for spaces up to 30ft.
The London-based publisher has designed the planning initiative to give “shop owners peace of mind and allow quicker and easier ordering”, according to md Emma Young.
And, with the team using industry-leading sales data, the company predicts that its planned displays will increase sales by 35%, with regular visits by the Paperlink team to monitor sales to see what’s working and adapt the selections as required.
Emma added: “Each plan contains bestselling designs arranged in an optimum layout to ensure strong sales from a wide variety of customer types.”
These new blank and open birthday plans complement Paperlink’s extensive offering of occasions and relations cards and will be available to order online from January 2024.
“Stores that adopt Paperlink’s plans, on average, see a one-third increase in card sales compared to unplanned stores,” reinforced Emma.
