Piccadilly has just gone live on its brand new B2B website www.piccadillygreetings.co.uk. The new state of the art site, which Chirag Kaneria, director of the Herts-based publishing group says marks a “significant investment” for the company has been developed very much with its customers in mind.
Prior to this Piccadilly’s online presence was information only. The new site enables retailers to order directly.
“Given that we have over 3,500 live skus, ordering is now very easy and friendly …and the website is fully integrated into our systems.”
Chirag highlights how the new site has some great functionality aspects, “including a ‘Fastlines’ feature which allows customers to quickly upload orders from a Word document or Excel spreadsheet to make it as easy as possible.”
As an extra incentive to experience the new site, Piccadilly is offering its independent customers a special discount of 25% off their first online order via the new website. New independent customers, once approved as an account, can also take advantage of this generous launch incentive.
All of Piccadilly’s sales reps and agents are fully onboard with the company’s latest development as it enables their retail customers to order in between visits.
Top: Unusual for a publisher, the Hemel Hempstead-based Piccadilly also prints all of its cards on site.
