Progressive Greetings’ physical and digital editions all ready to read
The woolly jumpers are on, the leaves are falling and Progressive Greetings’ November 2023 edition has landed, plus the digital version of the magazine has been uploaded too!
Bursting with industry news and views, retailer perspectives, cracking articles and tons of product newness, it makes for a warming read on a chilly day.
The news section covers recent developments from all aspects of the trade, including Paperchase’s brand resurrection in Tesco. the Xmas Cardies’ WhatsApp group taking Christmas card promotion by storm, Papier going into wholesale, and UKG and Sainsbury’s galvanising the creative prowess of graduates. Click here to read all about it.
PG’s columnists are all fired up – David Robertson has been taking stock, both literally and metaphorically, confronting the product mayhem in his stockroom as well as readdressing the importance of working as a team. Click here to see what has to say.
Meanwhile Cardsharp feels now it is time for us all to wake up and smell the coffee, having realised how the greeting card economy has a lot less froth than the takeaway barista scene and it’s time for some price rises. Better latte than never, just click here to hear him out.
With so much riding on this Golden Quarter, especially after postal strikes dampening festive card sales last year, click here to read retailers’ Christmas hunches in the Viewpoints section.
Last month’s Henries awards event was a flamboyant celebration of great ranges, service and people in this industry. To get a flavour of the Mardi Gras-themed big night out, click here and to see the winners in all their glory click here.
The attention and affection winners in millions of people’s lives are their pets, something that’s being increasingly reflected in greeting card sales and the product selections on offer. To read about the developments on this front, and also to see some publishers with their beloved pooches, pussycats and pet fish, click here.
Since its inception 30 years ago, Caroline Gardner Publishing has sold a whopping 70million cards which, if stacked on top of each other, would reach higher than 408 Buckingham Palaces!
It has also sold 2.4m sheets of flat wrap and 300,000 rolls of wrapping paper – combined, this would be enough to pave the way from London to New York, while the 300,000 pens it’s sold would completely circle the globe six times were you to draw a straight line using the ink! Amazing facts eh? Read more about three decades of CGP by clicking here.
The ever-popular What’s Hot? section shares which ranges are best sellers for a trio of retailers, Click here to see these top performers. Meanwhile, the Innovations section features new products that have just launched on to the market, click here for some visual treats.
“Writing by hand faces as big a threat today from new media and technology as manuscript writers did over 500 years ago when William Caxton introduced printing to England,” was the strong statement that featured in bold at the top of the invitation to the Is There A Place For Handwriting In A Digital Age panel discussion which took place a couple of weeks ago in the historic surroundings of Stationers’ Hall. Click here to read gauge the write from wrong!
All this and more in the pages of our lovely magazine. Wouldn’t you like to hold it in your hands so you can flick through and read it wherever it takes your fancy? To SUBSCRIBE NOW go to www.max-subscriptions.net.
However, if you can’t wait, you can read the whole PG November 2023 edition online by clicking here.
