Physical and digital editions of Progressive Greetings are ready to read
The sparkly tops and Christmas jumpers are on, the Christmas cake is ready to be cut – Progressive Greetings’ December 2023 edition landed a fair few days ago, and the digital version of the magazine has been uploaded now too!
Bursting with industry news and views, retailer perspectives, cracking articles and tons of product newness, it makes for a good read as we embrace the last few days of this year.
The news section covers recent developments across all aspects of the trade, from WHSmith’s expansion of its Curi-o-city retail concept to how royal greeting cards triumphed at auction, from how the industry has fully embraced the #Cardmitment campaign to boost Christmas card sending to how ai is being used for good to help people know what to write in cards. Click here to read all about it.
The greeting card community is always up for a decent discussion, however tricky, including whether the cost of cards could and should rise in 2024 to keep up with the takeaway coffee economy. To read the views of publishers, retailers and trade suppliers, click here.
As ever PG’s columnists have plenty to say. David Robertson enjoys a binge watch of Christmas tv adverts and shares his own festive takeaways. Click here to see what he has to say.
Meanwhile, Cardsharp ventures into sustainability territory, accepting the need to move to a more circular economy, but also mindful of the financial difficulties a big chunk of the population is currently facing and how to balance the two. Click here to hear him out.
It was big news when it was announced at the start of the year that Tesco had acquired the Paperchase brand. Now, with the inaugural product selection on sale in 133 of the grocer’s stores, key buying team members Sam Ody and Gemma Smith share the lowdown on this full-on launch. Find out more by clicking here.
Second Nature is one of the UK’s longest established greeting publishers, but that doesn’t mean it shies away from adding some new dimensions to its business.
Having recently forged distribution partnerships with both Scribbler and US-based Quilling Card, as well as investing in what is its largest-yet 3D product launch, PG popped into the company’s HQ to find out all about it. To read all about it, click here
From a longstanding publisher to newbies on the scene – at The Ladder Club seminar last month, the first for four years, around 40 publishers were brought together for a day full of learning, insights and a sense of belonging, all united in the mission to help progress the next generation of the greeting card industry. To get a flavour of the event, click here.
Creating greeting cards that appeal to the next generation of card buyers – or their gatekeepers at least – means nailing it on the recipient front. In PG’s annual delve into the kids’ card market, publishers reveal what subject matters, tack and tone they’re taking to clinch the youth of today’s approval. Click here to get down with the kids.
In the What’s Hot? section retailers are happy to share what products are shining bright for them. To see what’s scoring on the sales front for a trio of leading indies click here.
With retailers needing to be ready with a whole bunch of newness as soon as the festive frolics are over, the Innovations pages bring a clutch of product launches to the fore. To see the new delights click here.
Ending on a high, with more creative loveliness, Art Source this month shares the life and creative loves of talented artist and illustrator Karen Tye Bentley who, having started out in the ceramic world, is now smashing it on the greeting card design front. To see for yourself, just click here.
All this and more in the pages of our lovely magazine. Wouldn’t you like to hold it in your hands so you can flick through and read it wherever it takes your fancy? To SUBSCRIBE NOW go to www.max-subscriptions.net
However, if you can’t wait, to read the whole PG December 2023 edition online you can click here.
