Pigment Productions is all geared up to officially launch its brand new wall art division, Pigment Editions at Progressive Greetings Live next week (July 27 and 28).
The publisher is debuting with a collection of 18 designs, all of which very much echo many of Pigment’s successful greeting card ranges, including Love Unlimited, Etched, Happy Jackson, 20th Century Icons, Edward Monkton, Pinot Grigio and Cuckoo.
Explaining the rationale behind the launch, Martin Powderly, creative director of Pigment told PG Buzz: “We’ve noticed the resurgence in the relevance and popularity of wall decor, particularly online. We felt a synergy with modern card trends and wanted to create an easy-to-purchase item for the home, the workspace or as a gift that would appeal to independent retailers.”
For Martin working on the project has been a trip down memory lane as he worked on many poster ranges back in the 80s. “It has brought back so many happy memories of where I, and many others in the greeting card industry, started out in the 80’s at fantastic publishers such as Athena, producing posters.”
Martin highlights that this is not a “serious art project – we will not be putting them up for a Turner Prize!” he quipped. “Apart from two heartfelt designs, the rest are all fun, making them ideal for your kitchen or home office just to cheer you up,” Martin added. “Our initial themes have a recognisable ‘Pigment’ feel, though we expect the collection will develop quickly as we gauge the reaction of retailers and shoppers.”
The prints are A3 in size, printed on 350gsm heavy art board and are retailed flat with a strong backing board for protection at an RRP of £12.00.
Pigment Editions will be on show on Pigment’s stand (313) at PG Live, which takes place next Tuesday (July 27) and Wednesday (July 28).
Buyers can register for the show by going to https://www.progressivegreetingslive.com/
Top: Martin Powderly, Pigment’s creative director’s has experience of developing posters in the 80s.
