With sustainability and the quest for more environmentally-friendly solutions in the greeting card industry being top priorities for retailers, card publishers and suppliers so the net is being cast wider to learn from those in adjacent sectors.
Set to break new ground, PG Buzz’s parent company, Max Publishing is launching the first Sustainability in Licensing Conference (SILC 2020). This one-day conference will take place on Thursday June 11 at The British Library, London.
The agenda, which is to be curated by Helena Mansell-Stopher – formerly of National Geographic and founder of the Products of Change group – will inspire and inform as to how those involved in the licensing sector can continue to innovate and grow commercially while not costing the planet.
The conference will be relevant to retailers, licensees, brand owners and trade suppliers.
The jam-packed agenda will see leading lights and visionaries from outside and within the licensing industry as well as retail experts, all sharing their inspiring achievements and demonstrating the gains, both environmentally and financially, that can be made.
“Sustainability is so much more than a buzzword, it is and will continue to be, a vital driver of business decisions,” stated Helena, conference director and curator. “To drive sustainable growth within the licensing industry over the next few decades will require a radical approach to business practices, be it through embracing new materials and production techniques, re-engineering packaging or adopting new marketing methods, all without sacrificing financial growth. Our aim with SILC 2020 is to help both future-proof our industry and our world.”
A number of leading companies have already pledged their official support to SILC 2020, underlining their commitment to change within the industry. These include BBC Studios, Warner Bros. Consumer Products, MDR Brand Management, Natural History Museum, ViacomCBS, Hasbro, Character World, TDP Textiles, Brandgenuity, Change Plastic for Good, Smiffys, Dreamtex, Kids Industries and Amscan, with more due to be announced in the coming weeks.
The Products of Change group is the headline supporter of SILC 2020.
Anyone interested in becoming an official supporter should contact Ian Hyder or Rob Willis on 020 7700 6740 or e-mail: ianh@max-publishing.co.uk / robw@max-publishing.co.uk.
For full details on the conference and to book your delegate place(s) head to www.sustainabilityinlicensing.com.
