Posh Paws celebrates PG Live debut with extended deals for retailers
There’s a paw-fect extra for retailers following Posh Paws’ inaugural stand at PG Live as the plush specialist is keeping its show deals open for retailers until 21 June to celebrate.
As exhibitors came up with various deals and competitions involving discounts, rhinos, sweets and dice, Posh Paws’ offers cover its mix of licensing and trending plush gifts, from the popular Swizzels Love Hearts, Emoji, Gabby’s Dollhouse, Harry Potter and Jurassic World licensed plush, to the hottest trending Kawaii Kuties, Bubble Tea and the brand-new Post Pals plush collections.
Well known for her Ponks band of rescue labrador shop dogs, Jo Sorrell took advantage of the deal by signing up to a new account at PG Live last week for her Cardies store in Stevenage: “As you can imagine my interest was sparked immediately by their name Posh Paws – obviously I needed to check them out!
“I initially thought they might sell dog toys too and, apparently, they do get asked that a lot, but I wasn’t disappointed, their product was fun, bright and happy, a great little impulse add-on.
“We already sell Jellycat and, while it’s a beautiful product, it can often be out of budget for those who just want a little something to brighten up someone’s day. Posh Paws’ Love Hearts fit this requirement perfectly – or should I say paw-fectly!”
The Swizzels Love Hearts were also a hit for Hallmark Celebrate in Chigwell, along with the Ragtales Teddy ranges, both of which the retailer ordered at PG Live.
And the company’s marketing manager Steven Russell explained that show visitors had loved the Post Pals concept, with the plush characters looking cute and fun then seeing the messages embroidered on the back,
He added: “They really like the idea of them and the fact that the Post Pals plushies can be placed inside a standard large envelope with a card and posted really attracted people to them.”
The Posh Paws deals give 10% off orders over £350, 12.5% off £550 and over, or 15% discount on order values of £1,000 and more, orders must be placed by close of play on 21 June for stock to be delivered by the end of July. Full details available from Posh Paws.
Plush was cited as one of the key areas for expansion by greeting card indies in 2024 in the recent PG Retail Barometer ranking as the 6th most popular product areas for further diversification in the coming year.
