Notebooks that used to be coffee cups, pens that used to be plastic bottles, erasers made from diverted landfill materials, storage items that are 3D printed sugar cane, recycled leather pencil cases and bamboo rulers all feature in Paperchase’s brand new inaugural Conscious Living sustainable stationery and homeware collection.
Launching officially today (Tuesday 8 January), the collection is available both in store and online.
‘The future is in our hands’ is the clever message on a green barreled pencil used to head up the marketing message to consumers about the part the consumer, retailers and stationery can play in safeguarding the planet by making more informed choices.
“We have been looking at all elements in our business to challenge ourselves and our suppliers on how we can further improve on the environmental front,” said Frances Burkle, product director of Paperchase. She told PG Buzz that the launch of the Conscious Living collection is just one in a whole suite of eco developments that Paperchase is looking to introduce over the coming months.
Paperchase has worked with British papermaker James Cropper (based in the Lake District) to use the paper it makes from recycled coffee cups for notebooks in the new range. Each notebook is made from eight cups and each list pad from three cups.
Single-use plastic bottles are also being given a new lease of life as 85% of plastic in the Conscious Living set of five gel pens and 75% of the four highlighters comes from recycled water bottles.
The retailer has also teamed up with Batch.works to create a set of desk storage items that are made from 3D printed sugar cane.
All the inks used for printing throughout the range are all soy or vegetable.
Top: Some of the items in Paperchase’s new Conscious Living collection.
