Giant 3D Frida Kahlo card set to help rescue Vietnamese girls from poverty
Pop-up cards always create a stir and 3D specialist Origamo is about to make an even bigger splash with a tilt at the world record for the largest pop-up card.
The Italian greeting card brand has its 3D pop-up designs hand-assembled by workers in Vietnam so is using the gigantic card, measuring almost three metres high and over nine square metres in total, to help girls in the country’s most populous area of Ho Chi Minh City.
The plan is to collect donations for the Christina Noble Children’s Foundation (CNCF), with the funds raised going to the Sunshine Homes For Girls, family homes in the city where children at risk of exploitation and human trafficking are rescued from poverty and given the childhood they deserve.
“It will be the largest pop-up greeting card in the world,” Furio told PG Buzz, “and will beat the current world record of an 8.2sq m one that’s currently in Dubai.”
Furio and his wife Erica personally oversee the foundation’s funds and coordinate its activities in Italy, and he explained they wanted to create a bridge between Frida Kahlo as a female icon of strength, perseverance and independence, and “all the girls in the world who do not have the same luck as us but have the right to be able to pursue and realise their dreams”.
The official world record attempt, developed in collaboration with the Frida Kahlo Corporation in Miami with the help of My Design Co, Ondalba, and Paperartviet, will take place on 11 January, during the opening day of Milano Home, the Italian living and home décor trade fair.
Once complete, the giant card will be on display throughout the four-day show and visitors who give a donation to the CNCF will receive a normal-sized limited edition Origamo version worth £8.60 (€10).
Furio had the idea of going for the world record a few years ago and, as the goal is to raise donations for the kids in Vietnam, he found a pool of companies to sponsor the effort so the cost of creating the card, transport and the space is free in order to maximise the amount donated to the foundation.
Origamo is an official licensee of Frida Kahlo Corp through Ask Agency and has a three-year contract worldwide for everything related to handmade paper products. It will launch its Frida Kahlo greeting card collection in January which will be on show at PG Live where it’s exhibiting at London’s Business Design Centre over 4-5 June.
The current world record for a pop-up card is held by Ramkumar Sarangapani, who unveiled his 8.2 sq m creations in December 2020 to mark the 15th accession day of the city’s ruler and United Arab Emirates’ vice-president and prime minister Sheikh Mohammed Bin Rashid Al Maktoum, beating the previous 6.729 sq m record holder.
The world’s largest greeting card is 18.05m high x 13.29m wide, 239.95 sq m in total, and was revealed in 2017 with the front cover wishing Happy Independence Day to all Indians.
