The creative prowess of Ohh Deer, Paper Salad, Santoro and Little Posy Press shone out brightly across the Atlantic as these four UK publishers won Louie awards, the US equivalent of The Henries.
Organised and owned by the US GCA, due to Covid-19 restrictions, The Louie awards ceremony was ‘virtual’ this year, with publishers, retailers and trade suppliers buying tickets to view the announcements.
Despite the time difference, Mark Callaby and his partner Jamie Mitchell, stayed up late to watch the presentation – and it was not in vain, as the Loughborough publisher won in two categories. A design from its Twin Pines range triumphed in the Baby (5$ and below) category while its Most Magical Friend design from its You’ve Earned It collection (which includes a woven patch) won the Friendship/Encouragement – Humorous (above $5) award.
“We’re delighted,” said Mark. “This means we now have a collection of seven Louies!” having been awarded another five Louie trophies over the years.
Having attended The Louies event last year (which took place in New York), Paper Salad co-owners Karen Wilson and Claire Williams entered the competition for the first time this year – and they won an award.
A design from the publisher’s Jamboree range clinched the Children’s category.
“A great pity we could not be there in San Francisco (where The Louies were originally due to be held), to collect the award in person, but it is still great news,” said Karen.
There is something of a transatlantic correlation with The Henries as both Ohh Deer’s Twin Pines and Paper Salad’s Jamboree ranges won a Henries award at last October’s awards event.
Little Posy Print (distributed by Notes & Queries) and Santoro also won a Louie award each while other leading names known in the UK, such as Hallmark, Up With Paper and American Greetings were also among the trophy winners.
Dandelion Stationery, Rosanna Rossi, Roger la Borde and Think of Me Designs were the other UK publishing names to have reached the finals of The Louies 2020. (https://www.pgbuzz.net/paper-salad-dandelion-stationery-ohh-deer-rosanna-rossi-roger-la-borde-think-of-me-designs-santoro-and-little-posy-press-on-louies-shortlist/)
Top: The Louies was a virtual event this year.
