From an unlikely image of a Japanese ‘snow monkey’ looking at a mobile phone in a hot spring to a breath-taking action shot as a kingfisher dives to catch a fish, Museums & Galleries inaugural range of Wildlife Photographer of the Year cards, being published as part of its ongoing licensing relationship with Natural History Museum certainly packs a photographic punch.
The 31 design strong greeting card collection has just launched, featuring an array of photography that celebrates the wonder of the natural world. From hawksbill turtles and hummingbirds to lions and lizards, the greeting card range showcases the sheer breadth of nature photography that is entered into the prestigious competition every year.
In addition to the award-winning photography featured on each card, the packaging solution – M&G’s own design of plastic-free ecoband that neatly ties card and envelope together – also highlights the importance of finding sustainable solutions that are kind to the planet.
“We are delighted to have worked alongside the team at Museums & Galleries to develop such a beautiful collection of greeting cards that showcase some of the incredible photography on offer from the archives of the competition,” commented Maxine Lister, head of licensing at NHM. “Not only do the cards highlight the true diversity of nature on our planet, but they are also kind to the planet as they come with minimal, paper-based packaging and are fully recyclable.”
Ben Dorney, creative director of Museums & Galleries, continued: “For us Wildlife Photographer of the Year is a perfect blend of ‘art’ and ‘emotional content’ – which is just what Museums & Galleries customers appreciate. We were honoured to be asked by Maxine at the Natural History Museum to consider working with them on it, and then very quick to confirm our interest once we saw the photographs.”
This latest licensing collaboration with NHM joins the ranges of greeting cards, notebooks and jigsaw puzzles based on images licensed from the Natural History Museum, which cares for more than 80 million specimens.
The new collection will be showcased on Museums & Galleries stand (Hall 3 Stand 3L30-M31) at Spring Fair (February 6-9 at Birmingham’s NEC).
Top: A trio of designs from M&G’s Wildlife Photographer of the Year range.
