Moonpig was feeling the creative force when it set about marking Star Wars Day (May 4) by creating a 16’ Star Wars mosaic entirely out of the online retailer’s cards – and even got into the movie business itself by videoing the whole process.
The Moonpig team spent six hours and 676 Star Wars greeting cards to recreate one of the film franchise’s most iconic scenes – Luke Skywalker’s first showdown with Darth Vader in The Empire Strikes Back – to create the giant photomosaic.
Planned, developed, and built by the company’s most dedicated Star Wars fans (who were encouraged to dress up for the event) the resultant art, which measures over 16’ was installed at the Moonpig’s London HQ.
Moonpig’s design manager, Dale Boreham, who came up with the creative concept for the campaign, said of the completed artwork: “I’m just one of a whole host of Star Wars’ fanatics in the Moonpig office. This year we wanted to say thank you to characters that have given us so much. And by using our own range of greeting cards, we felt this was a very Moonpig way of celebrating something we love.“
Jo McClintock, brand director of Moonpig spoke of the motivational benefits of the mosaic: “We aim to keep our employees motivated and invested in their work every day. Engaging in projects like this is a great way of doing that.
Our Star Wars mosaic has brought the whole office together. It was fantastic to see so many people get involved, dressing up as their favourite characters and taking photos with our resident Stormtroopers.”
Details of the creative process can be read on a full blog post on Moonpig’s site: https://www.moonpig.com/uk/blog/stories/star-wars-moonpig-card-mosaic/
Moonpig filmed the creative process…
Top: Stormtroopers made sure the Moonpig mosaic creation went to plan.
