Online greeting card operator, Moonpig has just launched the largest ever publisher on-boarding programme in the company’s 20-year history – and sees it cast its net into non-personalised designs.
The company yesterday (September 3) issued a call for established publishers, as well as any creative talent who are passionate about greeting cards and eager to develop different ranges for sale on the Moonpig website.
Over the coming month, in what is the first phase of this on-boarding, Moonpig is looking to triple the number of publishers (both established brands and newbies) and designers it works with, focussing on design-led, humour and topical ranges to extend its existing 12,000+ portfolio. The plan is to create a constant flow of new designs.
“The creative industry has been hit hard by the pandemic this year and we wanted to support young, talented people by offering them the opportunity to get their designs to market in a quick and effective way,” said Sarah-Jane Porter, head of cards at Moonpig. “This is a brilliant chance for them to get their designs in front of millions of people and build a successful brand for themselves.”
Moonpig is not only aiming to bolster its extensive card offering with non-personalised and relevant (topical and trending) cards, but to also use this opportunity to make its range even more representative of our diverse society.
Sarah-Jane, who is an active GCA Council member, was among those to attend the first ever GCA Diversity meeting (https://www.pgbuzz.net/moonpig-scribbler-and-card-factory-execs-to-join-publishers-at-a-gca-meeting-to-discuss-diversity-in-the-industry/). As she explained, “It is at the top of our agenda to achieve more diversity and representation in our portfolio. Over the past couple of years, we (Moonpig) have placed diversity as one of the key criteria to address when developing and selecting designs. We have done this by ensuring that our photo upload placeholder images are more inclusive and representational, by developing a figurative range featuring broader ethnicity (and encouraging our publishing partners to do the same) as well as sourcing content from partners such as Huetribe and Eastern Print Studio to further broaden our offer.”
Another new feature from Moonpig site is a ‘meet the artist’ campaign in which it has showcased the ranges on offer as well as the people behind the designs.
Top: Moonpig is looking to up the 12,000 designs it offers on the site.
