Publisher adds more printed textiles to successful gift products collection
Museums & Galleries has taken to textile-based products like a duck to water, and 2023 sees another leap forward – this time the company is releasing two napkin collections, one with printed organic cotton and the other printed paper.
Fabric-based gift products have been a big success within M&G’s offer since they were first introduced two years ago with organic cotton pencil cases. Pouch bags and luxury totes followed last year, and all these ranges have been expanded for 2023, together with the launch of a collection of six organic printed cotton napkin designs.
The range features some of M&G’s most sumptuous imagery from its numerous licences, with two stunning William Morris designs from the V&A, a design based on Hokusai’s Great Wave from the British Museum, young designer Catherine Rowe’s Honey Bee pattern, and M&G Classics’ favourite Wild Garden by artist Josephine Simon.
The beautiful artwork has been faithfully reproduced on cotton, perfectly matching other products in M&G’s collection, for creative table settings and home entertaining.
With a suggested retail price point of £9.99, each pack has a branded paper bellyband holding together four machine-washable cotton napkins, generously sized at 45cm square.
Alongside the cotton napkin collection, M&G is introducing a 12-strong range of paper napkin cello packs, each containing 20 33x33cm napkins packaged with a branded insert, at £4.25 SRP.
With two new designs, Sarah Campbell’s vibrant Coffee Break and Dee Hardwicke’s perennially-popular Hares & Berries, here are two mini-collections within this range, the first is the V&A’s, which has its own spread of six napkin designs, focusing on the museum’s strengths in British arts and crafts and art nouveau patterns, while the second is a paper-based accompaniment to the organic cotton collection.
This exciting collection is being launched for sale this month, and will be on display at M&G’s stand 3L30-M31 at Spring Fair, which runs at Birmingham’s NEC, Sunday to Wednesday, 5-8 February.
