Charlotte Reed, the creator of May the Thoughts Be With You took made a high profile appearance on ITV London News on Tuesday night (April 16).
Charlotte, who still mans her stand at Portobello Road market most weekends, featured in a five-minute segment watched by millions on the news programme, less than two weeks to go before the launch of her second book on May 2.
The new book, My Path to Happy, which is to be backed with a consumer PR campaign by book publishers Simon & Schuster, is a personal account of Charlotte’s struggles and path to happiness, as well as her fight to overcome depression.
A feature film based on the book has already been optioned.
My Path to Happy is illustrated with ‘daily thoughts’ and positive messages which also anchor the cards and gifts which Danilo and Half Moon Bay produce under licence (brokered by Larkshead Media) and will be on show at PG Live (June 4-5).
The launch of the book coincides with the build up to Mental Health Awareness Week (May 13-19), for which Charlotte is an ambassador. She will be going into schools and businesses to give talks on the importance of understanding and recognising the mental health issues.
WHSmith is the latest retailer to get behind the brand, having launched the Danilo greeting card range into select stores.
Charlotte is delighted that the greeting cards are gaining wider distribution. “Greeting cards are an excellent way to raise awareness because they can convey a meaningful and poignant message but in a simple and digestible way. They are accessible to everyone and if you know someone who’s not feeling good then they need something that shows you’re thinking of them without it being something heavy or lengthy to read.”
Top: Charlotte Reed (left) being filmed on her market stall in Portobello Road.
