Inclusive industry initiative aims to boost The Light Fund coffers
There’s a License To Move available for everyone in the greeting card and related industries thanks to a new inclusive wellness initiative that will raise money for industry charity The Light Fund.
Led by Informa Markets’ Global Licensing Group, which organises UK trade show Brand Licensing Europe, with support from trade association Licensing International and key licensing media outlets, anyone connected to the industry is being asked to move 5km and make a donation to the charity.
How they move is entirely up to them – it could be a traditional walk, run or swim, perhaps a hop, skip and jump, or something a little more adventurous like canoeing, rowing, abseiling or paddleboarding!
All donations will go directly to The Light Fund, which raises monies to fund worthwhile projects that help children, women and men. Since the organisation’s inception in 2004 it has raised over £2million to fun hundreds of different charity projects.
The License To Move platform is now open, and the goal is for the industry to achieve a collaborative distance of 8,412 km, which maps the journey from Mandalay Bay in Las Vegas, where Licensing Expo is held, to London’s ExCeL, which hosts the annual Brand Licensing Europe event.
Anna Knight, Informa Markets svp licensing, said: “My dream for License To Move is, first and foremost, for it to be a highly participatory, accessible and inclusive wellbeing initiative – I’d love to see everyone getting outdoors, enjoying the sun, getting some headspace and recharging their wellbeing batteries while, at the same time, raising money for some great causes.
“Secondly, I know this is industry loves to collaborate and when it does it’s much greater than the sum of its parts, so I can’t wait to see the whole business getting behind this together with the Licensing Expo and BLE teams, our trade association Licensing International and our amazing media partners and friends. All working together to help give back to great causes.”
There are two ways for people to get involved, individuals or teams can organise a walk at any point and donate through the platform until the end of the year, or people can get involved in the License To Move activity board by submitting their step count at Licensing Expo over 13-15 June, or by joining the organised group walk during BLE, 4-6 October 2023.
The Light Fund treasurer David Scott added: “It will allow everyone to participate in The Light Fund’s ongoing support of good causes and be totally inclusive.
Whether you’re on your own, with a few office mates or part of a larger company initiative, you can sign up and set your own target and have fun away from the office, both doing good and feeling good. You can walk, run, cycle – or move any way you want – it’s your choice! We want this to be the biggest Light Fund event yet in terms of participation by our wonderful industry colleagues.”
