Influencer campaign puts Posh Paws’ collection in front of millions
Posh Paws has launched a heavyweight influencer and social media marketing campaign aiming to get the Kawaii Kuties soft and squishy plush collection before at least six million users throughout September.
Already a favourite pick-up product in greetings and gift stores, the aim is to create a lot of buzz for the brand with fun, engaging content that will capture the attention of consumers and make them the must-have plush.
Partnering with popular teen and family influencers such as Rhia, Jake Sweet, Connor Kern, Family Fizz, and Aliyah x Elia, with a combined following of over 33.5million, Posh Paws’ Kawaii Kuties will be promoted across TikTok and Instagram to millions of users, bringing the brand to life and reaching tween, teen and adult audiences, aiming to reach at least 6m users.
“We’re really excited to be launching this summer marketing campaign and cannot wait to see how consumers react and engage with our plush across the leading social media platforms,” said brand and marketing director Lauren Shipman.
“We have teamed up with excellent content creators who are perfect for the brand and have really brought it to life. With the growing popularity of Kawaii products, we’ve seen significant consumers sales with those that have already launched the Kawaii product in store and have plenty of new and exciting developments coming through for AW24 and beyond.”
The animals in the Kawaii Kuties Series 1 and 2 ranges include Suki The Lucky Cat, Yukio The Shibu Inu Dog, Emiko The Panda, Patto The Penguin, Kaida The Dinosaur, Kai The Axolotl, and Luna The Unicorn, which each come as 9.5” plushies and 4.5” soft and squishy plush bag clips.
Posh Paws has also developed a range of Sushi Kuties and Fruity Kuties plush gifts, that combine the Kawaii animals with popular foodie costumes which can be removed and mix ’n’ matched to build the collectability.
