Publisher plans 2,500-tree grove in Scottish Highlands – with donation for every £200 PG Live order
Plant a tree for the jubilee? James Ellis is going way beyond that with a plan to plant 2,500 trees this year to celebrate the Bristol-based publisher’s 25 years in the greetings industry.
And the company has already kicked off the James Ellis Grove in Glen Affric in the Scottish Highlands with its own 231-tree donation, plus 25 from its distribution and fulfilment partner LB Warehousing – and the grove will grow thanks to orders placed at PG Live.
For every order taken of £200 or more at the show, which runs over Tuesday and Wednesday, 7-8 June, at London’s Business Design Centre, James Ellis will plant four trees in the customer’s name.
“We’ve created a grove with the charity Trees For Life,” said company founder James Stevens, “they focus on rewilding and tree planting in the Glen Affric region. Each tree costs £5 plus VAT and they promise to plant it within 12 months – they’ll even provide a grid reference of where the trees are located.”
This is the latest move in the publisher’s commitment to helping the environment. In February 2020, it became a member of the organisation 1% For The Planet, which sees it donating 1% of its turnover to tree planting and environmental causes, with its first donation made to Avon Needs Trees, a charity set up to buy and reforest land in the James Ellis’ home area of Bristol-Avon.
James added: “As we’re celebrating our 25th anniversary, we wanted to do something meaningful to mark the occasion so decided to take on the ambitious project of planting 2,500 trees, 100 for each year we’ve been publishing cards.
“They will be a healthy mixture of native species which will help create homes for wildlife and forests for the future. We’d be delighted if anyone is able to help us towards our goal by planting a tree or a few in our grove.”
To find out more about the James Ellis Grove, and to contribute if you wish, go to https://treesforlife.org.uk/groves/jamesellis/.
Top: Native species will fill the James Ellis Grove
