Having made its presence felt in the wholesale card publishing sector with Out of the Blue Studios, co-owners Clive Rubin and Peter Rawlingson are now also turning their attentions to the DTR side with the launch of Into The Green Publishing which has caring for the environment at its heart.
The new card publishing business is debuting at the imminent Spring Fair (2-6 February at the NEC) on stand H60, in Hall 2 with a strong green message.
“We founded Into the Green Publishing on the belief that great cards don’t have to cost the earth,” director Peter Rawlingson told PG Buzz. Elaborating he assured that all the cards from the new company will be “free from plastic, made from sustainable sourced board, fully recyclable, only using biodegradable glitter and both packed and shipped in paper packaging.”
Pre-empting any issue over any envelopes going astray in store, the publisher is to include an extra two envelopes with every pack of six cards.
The company has devised a suite of icons to relay its environmental pledges to the retailer.
The company’s three inaugural card collections – The Clayton’s Family, Fiesta and Motion – spans over 230 designs. They will be carried by a network of independent sales agents.
The publisher is offering a 10% discount for all orders placed at the show.
Top: Into the Green Publishing is the new eco sibling company to wholesale card publishing business, Out of the Blue Studios.
