The GCA has embarked on its annual mission to find out the health and the wealth of the UK greeting card industry.
The UK Greeting Card Market Report is commissioned annually by the GCA with the research undertaken by award-winning market data company, Ebiquity, which manages the project. Publisher members have recently been contacted and asked to submit their UK retail sales data covering January 2017 – December 2017 to a confidential, secure online survey.
“This annual survey provides true insight into the size and shape of our industry,” says Sharon Little, ceo of the GCA. “It provides an invaluable benchmark to all of the state of the UK greeting card industry, both in terms of amount the British public are spending on cards and how many they are buying.”
The last GCA UK Greeting Card Market Report showed the British public spent £1.75 billion on greeting cards in the 2016 (compared to 2015), up a chunky £500,000 on the previous year. Not surprisingly the bulk of the sales in that period came from everyday cards (accounting for 77%), encouragingly with relations and occasions, the bedrock of the specialist retailer, performing very well, up by almost £1million on the previous year.
“The findings in the last report prove that the British appetite for buying and sending greeting cards continues unabated, with cards remaining the preferred choice when it comes to expressing a personal message,” says Sharon.
Once published, the full Market Report will be available at no additional charge to GCA members and for non-members for a cost of £750 +VAT. A brief overview of the findings will be published in the October issue of Progressive Greetings. Read the summary findings from the 2017 report here.
