Holy Mackerel has acquired The Alternative Image Company, thereby significantly expanding its portfolio with the addition of 300+ quirky retro black and white photographic designs, which complement the publisher’s existing eclectic mix.
“I am so happy that Sarah, Katie and Wyn (owners of Holy Mackerel) are going to be taking the range on,” stated Ilona Benjamin, who founded The Alternative Image Company back in 2007. “We’ve been great friends since we first met at Summer Fair many years ago and it will be great to see the cards carrying on. As Holy Mackerel has been doing my warehousing and order fulfilment for me for several years, I know that Alternative Image’s customers will continue to get great customer service. At the risk of launching into an Oscar’s speech I would really love to thank all of my customers, agents and distributors, for their loyalty and support over the years, I have enjoyed meeting and working with you all and wish you all the very best for the future”.
The acquisition has come about as a result of The Alternative Image Company’s owner Ilona Benjamin, who founded the card company in 2007, deciding to step away from the greeting card industry. “I‘ve volunteered for many years for the National Domestic Abuse Helpline, and I am now moving into women’s sector full time, which I am very much looking forward to,” Ilona told PG Buzz.
She could not have hoped for a better home for her card publishing business as the Holy Mackerel team have always loved the Alternative Image range.
As Katie highlighted: “Ilona has such a good eye for an image, and the range we’re inheriting is full of absolute gems. We’re going to carry on keeping it refreshed and updated, and hope that it will long continue to be a much-loved range. We’re really sad to be losing Ilona from our lovely industry, but we will be dragging her along for a guest appearance at trade shows – we’re sure all it will take is a promise of a glass of wine or two!”
The whole range of The Alternative Image Company’s designs will continue to be available and can already be found on the Holy Mackerel website.
This is the second bit of good news from Holy Mackerel of late, as the company’s One Lump or Two range is in the finals of The Henries in the Henry Cole Classic Award category.
Click below to share a ‘cheers’ with Holy Mackerel’s Katie, Sarah and Wyn.
Top: There are some real comedy gems in The Alternative Image Company’s collection.
