Emily Coxhead, the design maestro behind Pigment’s uplifting The Happy News greeting card range, has even more reason to smile than usual as John Lewis is getting behind the brand with a series of launch events of the giftware, stationery and dated lines of her new collections with Widdop and Co and Blueprint Collection now available in John Lewis stores around the country.
“It’s so surreal seeing my products in John Lewis, it’s a real dream come true which seems fitting as one of my notebooks in there has ‘dreams really do come true’ on the cover,” says Emily. “I’ve been popping into a few stores and leaving some tiny notes in a few of the products as a surprise for those who purchase them.”
To celebrate the launch of the new ranges, there are a number of initiatives being lined up with John Lewis over the next few months. Most notable is a big event being planned for its Cambridge store on 10 October (for World Mental Health Day). This is likely to involve Emily being there in person running a Happy Jar workshop (which will see write uplifting messages on colourful bits of paper which they can keep in a jar as an instant cheer up).
Widdop and Co’s Happy News collection includes colourful mugs, quirky jewellery, original photo frames including 3D photo holders, fun bags and candles all featuring Emily’s heart-warming messages, unique touches and hand-drawn illustrations. Blueprint Collections’ range includes happiness-inspired notebooks, ring binders, tote bags and stickers.
There’s a lot more in the pipeline on the licensing front for Happy News with Portico launching a dated range this/next month and new licensees for toiletries and confectionery, both of which will launch in spring.
