When Zana Duthie, founder of fledgling design-led greeting card publishing company, Winged Hat, realised that she could no longer juggle her business responsibilities in the ‘corporate change’ sector with her card publishing business, she turned to her longtime friend, Nicci Gower, founder of Hammond Gower for advice as to how to take the card brand forward.
As a result Winged Hat has been acquired by Hammond Gower. Zana debuted with Winged Hat at PG Live in 2016 receiving a rapturous welcome from retailers and overseas distributors. However, as Zana explained to PG Buzz, latterly she found “managing two businesses too much” so has sold Winged Hat to Hammond Gower.
PG Live (June 5 and 6 at London’s Business Design Centre) will see the re-launch of the brand under the Hammond Gower umbrella.
Nicci assured that Winged Hat and Hammond Gower will continue as completely separate apart brands from production and back office.
“We believe the two brands are distinct: Winged Hat to cover a younger, more design-led market and HG catering to the more mainstream, traditional greeting card buyer,” explains Nicci. “The two sets of agents will remain in place with two stands at PG Live and distinct marketing collateral,” she adds.
