Just last week Hallmark was named as a Consumer Superbrand for 2018 for the third year running, voted for by 2,500 members of the British public and ratified by a voluntary council of senior independent industry experts against the three core criteria of a Superbrand: quality, reliability and distinction.
And it is a well-justified award with Hallmark demonstrating why it is a Superbrand with its latest collaboration with Tesco and Cancer Research. Hallmark teamed up with Tesco and Cancer Research to create a capsule collection of six Mother’s Day cards inspired by women who have been affected by cancer. Cancer Research received 14p from each of these cards when sold. On the back of every card is one woman’s story about how she has been affected by cancer and how they are fighting on in battling this disease for themselves as well as everyone all over the UK. Some are involved as they have fought cancer personally, and some are raising funds and awareness in memory of a loved one.
“We called these out on the feature shelves in the larger format Tesco stores.” elaobrates Tamsyn Johnston, marketing business partner at Hallmark Cards. “We had some great coverage in the local regions of some of the ladies and their stories.”
Emma Griggs, the designer who was instrumental in developing the range for Tesco said, “Every two minutes someone in the UK is diagnosed with cancer, so we know how important it is to raise both funds and awareness of this disease that affects so many lives. All these women’s stories are so inspiring, and we are incredibly humbled to have been able to be part of what they are trying to achieve in raising funds through these cards and by running Race for Life.”
